Loyalty - Loyalty - Loyalty. Everyone screaming Loyalty. And that is good.
What isn't so good is believing that loyalty cards and social media is the entire answer.
The entire answer is building a great relationship that no one can destroy or infiltrate.
Maybe I am a little antiquanted here. My son and his wife continuously text one another, including posting their thoughts and feelings and frustrations with family members and the world. Does this really enhance their relationship more than relationship between Robert Browning and Elizabeth Barrett Browning?
I think not.
Especially when I am limited to 125 or 400 characters.
So how does one overcome this difficulty?
I recall a pharmacist I met several years ago. His pharmacy was a 1000 square foot pharmacy in a 6000 person town. Obviously, not a great amount of customer growth possible,
The pharmacist began to write weekly articles in the weekly newspaper (this was before the Internet). His articles were not about Your Health, Aging Gracefully or the latest male enhancement pill that made you feel like a teenager. Instead, his articles were about the community.
Examples include: The local football game against their rivals, the upcoming farmer's festival, the Jimmy Buffett Cheeseburger in Caseville party, the church rally at the local Catholic church, articles about the local grade school teacher who just retired after 50 years with the local schools.
This pharmacist so endeared others in the community to him that his customers put a regional chain store that was built in the same community out of business within a year. This was not vindictiveness or anger - it was simply the locals expressing their loyalties with their wallets.
EVERY C-store, whether independent, a small chain or a interational corporation can do this - as long as they put their hearts and business minds toward catering to their customers.
It's social - it's meaningful - and it's protfitable. EVERY TIME. Want more information? Go to www.cstoregrowthprofessor,com
What isn't so good is believing that loyalty cards and social media is the entire answer.
The entire answer is building a great relationship that no one can destroy or infiltrate.
Maybe I am a little antiquanted here. My son and his wife continuously text one another, including posting their thoughts and feelings and frustrations with family members and the world. Does this really enhance their relationship more than relationship between Robert Browning and Elizabeth Barrett Browning?
I think not.
Especially when I am limited to 125 or 400 characters.
So how does one overcome this difficulty?
I recall a pharmacist I met several years ago. His pharmacy was a 1000 square foot pharmacy in a 6000 person town. Obviously, not a great amount of customer growth possible,
The pharmacist began to write weekly articles in the weekly newspaper (this was before the Internet). His articles were not about Your Health, Aging Gracefully or the latest male enhancement pill that made you feel like a teenager. Instead, his articles were about the community.
Examples include: The local football game against their rivals, the upcoming farmer's festival, the Jimmy Buffett Cheeseburger in Caseville party, the church rally at the local Catholic church, articles about the local grade school teacher who just retired after 50 years with the local schools.
This pharmacist so endeared others in the community to him that his customers put a regional chain store that was built in the same community out of business within a year. This was not vindictiveness or anger - it was simply the locals expressing their loyalties with their wallets.
EVERY C-store, whether independent, a small chain or a interational corporation can do this - as long as they put their hearts and business minds toward catering to their customers.
It's social - it's meaningful - and it's protfitable. EVERY TIME. Want more information? Go to www.cstoregrowthprofessor,com
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